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Leopoldo Alejandro Betancourt López had built his career identifying opportunities others overlooked—in energy infrastructure, ride-hailing, and African banking.

Alejandro Betancourt López’s vision for Hawkers includes expanding both retail and digital channels with a focus on brand strength, profitability, and responsiveness.

Four friends in Spain started with $300 and a simple pitch: trendy sunglasses sold online at a fraction of what Ray-Ban charged. They launched Hawkers in 2013, targeting young consumers through social media before Instagram ads became expensive and saturated. The approach worked. Within three years, the scrappy startup was selling enough sunglasses to attract serious money. Alejandro Betancourt López led a €50 million Series A funding round in October 2016—one of the largest

Betancourt’s marketing philosophy centered on reaching consumers directly through digital channels rather than relying on traditional retail intermediaries.